Working with a Google Ads agency can be beneficial for businesses in Paris. They are experienced professionals who can help you create and manage advertising campaigns. They can also advise you on other digital acquisition levers.
France’s competition watchdog fined Google €220 million and ordered it to clarify how it draws up operating rules for its Google Ads platform. It must also set up a procedure for suspending accounts.
Localisation geographique
L’option ciblage geographique de Google Ads est une fonctionnalite présent lorsque vous créez votre campagne. Elle vous permet de s’adresser votre offre à des personnes locales qui intéressent vraiment le tout. Cette option établisse une zone géographique de votre choix, soit en pays, région ou même dans un rayon spécifique.
Pour éviter que votre message publicitaire ne soit diffuse dans les villes où vous n’avez pas la possibilité d’entretenir, il est préférable d’exclure ces zones géographiques. Par exemple, si vous avez votre agence de nettoyage située a Nice, il convient de n’exclure d’autres régions.
Cette technique permet également de réduire les coûts des clics d’ads reçues d’un groupe d’intérêt différent duquel votre entreprise connaît bien. Ainsi, vous n’allez pas gaspiller d’argent en faisant accéder à des personnes non intéressées par vos produits et services. Vous serez ainsi en mesure d’éviter d’utiliser votre budget pour atteindre une cible plus précise.
Expertise
A good Google Ads Paris Agency should be able to optimize the campaigns it manages on a daily basis while remaining flexible and adapting to any changes in Google’s platform. This flexibility is essential because it allows the agencies to constantly improve their performance and maximize conversions on each of their clients’ accounts.
Google Ads offers a variety of tools to help marketers achieve their goals. It can be used to target specific audiences, create remarketing ads, and display network ads. These tools can help advertisers reach the right audience at the right time, and increase their ROI.
Freelancers who specialize in Google Ads are in high demand for their skills and expertise. They can work with a wide range of organizations, from local businesses to multinational companies. They also understand how digital marketing is used to drive traffic and online sales. They know that a successful online sales funnel starts with Google Ads. This helps them create effective campaigns that drive traffic to client websites and help them generate revenue.
Ease of communication
Google Ads, formerly known as Google AdWords, is a powerful advertising platform that can help you promote your products and services on the Google search engine and the Google Display Network. It also enables you to track user behavior and shopping habits.
A good PPC agency should be able to offer you a variety of different services and pricing options. Many companies offer a flat monthly management fee, while others charge an hourly rate. You should ask your potential agency about their pricing model and choose one that best suits your needs.
Look for a company that specializes in your industry and has extensive experience in working with other businesses. You should also ask if they can provide you with a list of references and case studies that show their success. In addition, the right agency should be able to demonstrate that they are strategists, rather than just account managers. This will ensure that they are always looking for ways to improve your campaigns.
Transparency
A Google Ads agency is an effective and measurable way to promote your products or services. It can help you reach new customers, increase your visibility and position yourself above organic search results. It can also improve your return on investment.
However, it does have some limitations. For example, you can’t see detailed information about your competitors’ campaigns. This is important because it can give you a competitive edge.
The French competition authority considers that the Google Ads operating rules imposed by Google are established and applied in a non-objective and non-transparent manner. It argues that the opacity and lack of objectivity allow Google to modify its interpretation of these rules on the fly, without informing or advising advertisers, and thus expose them to legal and economic instability.
This volatility also exposes some sites and their editors to suspension of their ads or accounts, which they cannot anticipate. This is what happened to Gibmedia for example, which saw its ad account suspended several times, and its site suspended definitively in 2015. The ruling requires Google to set up procedures for alerting, preventing and detecting breaches of the Rules. It must also organize mandatory annual training for Google Ads support staff.Agence Publicité Google Paris
